Strategic Advisory

Independent perspective that turns strategic doubt into actionable direction.

Whether you’re scaling, entering a new phase or preparing for change, you don’t always need another brainstorm. You need someone who’s been there. Someone who understands how strategy unfolds in real businesses and brings the experience, distance and precision to help you choose what truly matters.

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Growth brings complexity.

New markets, new products, team expansion, funding rounds… All of it requires strategic decisions that carry weight. But being too close to the business often makes it harder to see clearly.

You’re not lost. You’re moving. But sometimes you ask:

→ Are we focusing on the right opportunities?

→ Are we missing anything before taking this next step?

→ Should we go all in, slow down, or reframe the way forward?

→ What’s the cost of acting too soon or too late?

In moments like these, what you need isn’t more information.
It’s external clarity, built on real-world experience, applied to your reality.

What this service actually does

Strategic Advisory is a flexible partnership with executive-level thinking, applied where it matters most.

I work directly with founders, CEOs or leadership teams to:

  • Bring outside perspective to critical decisions

  • Review and refine strategic priorities

  • Identify blind spots and reframe the problem

  • Validate or challenge current plans

  • Help leadership act with alignment and speed

This is not about frameworks or decks. It’s about thinking together, with someone who has seen these decisions play out and knows how to turn intention into direction.

You leave with:

✓ Direction you can stand behind

✓ Clear criteria for making tough decisions

✓ Alignment across leadership

✓ More speed, less noise

✓ Confidence to move forward and not look back

    • Founders and leadership teams facing strategic decisions.

    • Scaleups preparing for expansion, investment, or restructuring.

    • CEOs seeking validation, challenge or clarity before key moves.

    • Teams that need someone outside the internal loop to unlock momentum.

    • Initial strategic intake session.

    • Ongoing advisory (weekly or bi-weekly sessions), if needed.

    • Deep-dive work on specific decisions or directions.

    • Feedback on plans, decks, messages or positioning.

    • Optional participation in leadership meetings (as shadow advisor).

    • Sharper strategy.

    • Faster decision-making.

    • Aligned leadership.

    • Clear next steps with fewer blind spots.

    • Greater focus and strategic depth.

    • Format: remote or hybrid

    • Duration: weekly / bi-weekly / custom model

    • Investment: starting from €250/hour (ad hoc) or €2.000/month.

why it matters

70% of companies that work with external consultants report faster strategic execution and better organisational alignment.

When the stakes are high, relying only on internal perspectives can slow you down or create blind spots. Bringing in external clarity helps leadership teams move faster, act with confidence, and focus on what truly matters.

Source: Source Global Research – “The Value of Consulting 2023”

Susana Salgado

Looking for a partner who’s done this before?

Let’s talk. One conversation might change how you see the next 12 months.